Why is everyone interested in clothing renewal?

A new trend has emerged in the global fashion market, which has nothing to do with what's new from New York or the latest fashion brands from Paris. Yet, everyone seems to want to be a part of it. In fact, Vogue has dubbed it the biggest fashion trend for spring/summer as early as 2021. What is it? Here are some little secrets: it's not a designer or even a style. Instead, it's a movement. A movement towards clothing renewal, known as Upcycling.

Upcycling - is the process of reusing the same material and transforming it into something else.

At Rent Boutique, we have been supporting clothing renewal and reuse since 2017, introducing sustainable practices into our business model. The company focuses on reusing clothing. Through initiatives such as reusing second-hand clothes, Rent Boutique is committed to promoting a circular fashion economy and minimizing environmental impact, thus participating in the new clothing upcycling trend. Now, with millions of global members, it is clear that used clothing is the best way to dress for the future of fashion. Understanding what clothing renewal is all about is an important step in becoming a Fashion Activist. Are you ready to join us?